Today we’re talking about video content marketing, and why I don’t think it’s currently being used enough.
In today’s world where content marketing seems to be the norm, it would appear that we’ve seen it all.
By this point, I’m sure we’re all too familiar with brands curating aesthetic Instagram feeds, dipping their toes into the world of blogging or even Instagram stories, or even jumping on the podcasting bandwagon.
However, I’d argue there is medium that isn’t being harnessed enough by digital marketers – and that is video.
“54% of consumers say they want to see videos from brands they interact with.”
Video is a great way to bring an extra layer of entertainment and personality to your online content. Not only this, but it’s also one of the best mediums for driving engagement and it can work wonders for your SEO.
As a customer, I simply love when brands produce video content. For one, it makes me feel like the brand is so much more alive, compared to just being a collection of pretty pictures on Instagram.
Secondly, when a brand makes video content that is genuinely entertaining or even binge worthy, it makes me want to learn more about the brand and their products.
“90% of consumers claim a video will help them make a purchasing decision”.
Not only this, but videos can also boost your conversions, improve ROI and enable you to build real relationships with your target audience.
At the end of the day, it’s all about delivering your marketing messages to your target audience in the most dynamic and engaging way possible.
I say, what better way to do this than with a video and it can’t hurt to impart a little bit of creativity and personality into your brand’s communications.